Ms. Popa oversees brand and marketing strategy, creative, advertising, events, multimedia, and community outreach. She has a proven track record of building MarCom and MarTech platforms in the financial services industry, delivering impactful content and service offerings to clients globally through a data-driven digital experience.

​Before joining the firm, Ms. Popa led marketing and communications for the Equity Capital Markets business comprising investment banking, capital markets, institutional research, sales, and trading at D.A. Davidson & Co. Previously, she held roles at Intrepid Investment Bankers, a subsidiary of Mitsubishi UFJ Financial Group (NYSE: MUFG), and Houlihan Lokey (NYSE: HLI). She began her career at Standard & Poor’s (NYSE: SPGI) in New York within the Ratings Information, Products & Services division, working on some of the rating agency’s premier financial market intelligence products.

Ms. Popa is passionate about giving back to the community and has been involved in non-profit work for more than 20 years. She is a recipient of New York University’s Community Service Award. Currently, she serves as Chief Marketing Officer and Head of Fundraising for the non-profit Positive Planet U.S., which assists small business entrepreneurs in underserved communities throughout the U.S. overcome the unique hurdles of starting a business.

Ms. Popa earned a B.A. in Political Science and Broadcast Journalism from New York University. She has been recognized by the Los Angeles Business Journal as one of the “Most Influential Marketers” in Los Angeles.