Los Angeles, CA – Manhattan West, a global strategic investment firm offering an integrated platform of investments and services, announced today that Manhattan West Private Equity completed its growth investment in Good Good Golf, the next-generation golf, media, and lifestyle brand. The round was led by Creator Sports Capital with significant participation from Manhattan West Private Equity, Sunflower Bank, and Peyton Manning’s Omaha Productions. In addition, over 50 global investors have joined the round, many of whom have a deep connection to the sport of golf. This capital will fuel Good Good Golf’s global expansion across content, retail, and live experiences, further solidifying its position as a transformative force in sports entertainment.
“Good Good Golf has seen incredible momentum as we continue to redefine what it means to be a modern golf brand,” said Matthew Kendrick, CEO of Good Good Golf. “This investment allows us to scale our media and commerce initiatives, bringing even more exciting content, products, and experiences to our rapidly expanding community. We’re harnessing the power of fandom to make golf more accessible, dynamic, and engaging for players and fans of all ages.”
With over 1.75 million YouTube subscribers across multiple channels, Good Good Golf has built a worldwide audience through digital-first storytelling and high-energy competition, transforming how fans connect with the sport. By blending entertainment, sports, competition, and lifestyle, the brand has evolved beyond digital content into a thriving business—offering premium products, marquee events, and strategic partnerships that create new ways for fans to experience the game.
“Manhattan West is extremely excited to partner with the Good Good Golf team at such a unique time in the sport,” said Matt Gibbons, Managing Director of Manhattan West Private Equity. “They are at the forefront of the evolving golf ecosystem, tapping into the powerful tailwinds that are driving the sport’s next generation and beyond. Their proven ability to create lasting and engaging content supported by a large, loyal, and passionate community is redefining the game and we are eager to help take them to the next level.”
Founded in 2020, Good Good Golf began when Garrett Clark and Matt Kendrick struck up a conversation at a golf tournament and discovered a shared vision for building a next-generation media company centered around golf. Fueled by the charisma, humor, and authenticity of Clark, Stephen Castaneda, and Matt Scharff—who have been part of the journey from the start—Good Good Golf has built a passionate global community, redefining the game with energy, creativity, and a genuine love for golf.
“I’m excited to partner with our new friends at Good Good Golf. Their content is fun and creative, and I’m hoping they can help me lower my golf score,” said Peyton Manning, Founder of Omaha Productions.
This funding supports Good Good Golf’s continued expansion, reinforcing its role in reshaping how golf is played, watched, and experienced. The company has grown into a dominant player in golf retail and entertainment, with top-selling products at Dick’s Sporting Goods, a Callaway partnership developing premium golf gear, and a thriving direct-to-consumer business.
Good Good Golf is also revolutionizing competitive events, collaborating with NBC Sports and GOLF Channel on high-energy, live-televised tournaments like the Good Good Desert Knockout, featuring top athletes and entertainers. The company’s presence extends further through professional golfer sponsorships and an ownership stake in L.A. Golf Club, strengthening its influence in the sport. As its impact grows, Good Good Golf continues to push the boundaries of fan engagement, competition, and modern golf culture.
About Manhattan West
Manhattan West Private Equity is an active value-add investor in the lower-middle-market focused on the media, entertainment, sports, and consumer sectors. As part of a global strategic investment firm, Manhattan West also provides private wealth and proprietary alternative investments across private equity, venture capital, real estate, and private debt.
About Good Good Golf
Good Good Golf is a next-generation sports and media brand redefining how golf is experienced and enjoyed. Built on a foundation of engaging digital content, premium products, and dynamic live events, Good Good Golf has cultivated a passionate global community of fans. Through its content-to-commerce model, the company seamlessly blends entertainment, competition, and lifestyle, making golf more accessible, exciting, and relevant to a new generation of players and enthusiasts. Whether through top-tier apparel, sold-out events, or compelling storytelling, Good Good Golf is changing the game—one swing at a time. To learn more, visit www.goodgoodgolf.com.
