Back in May of 2025, Barstool Sports founder Dave Portnoy announced the inaugural Internet Invitational as a first-of-its-kind creator golf tournament to be held from August 12-16, 2025. The event marked a major milestone in the evolution of entertainment-focused sports content, an area where Good Good Golf (GGG) continues to dominate.
Filming took place in August, where participating creators operated under strict NDAs until Barstool launched a 6-part YouTube series documenting the competition. Each episode was released periodically over a three-week schedule, culminating in a grand finale on November 13th, 2025. The series quickly grew to millions of views, highlighting the market’s growing appetite for high-quality, personality-driven golf content.
Good Good Golf featured 5 current GGG athletes alongside 2 former members, positioning the brand as one of the most prominently represented creator groups at the tournament. By featuring current and past athletes, GGG played a central role in the Internet Invitational’s success. Their participation reinforced GGG’s status as a powerhouse of gold entertainment and as a leader in emerging competition landscapes.
The Internet Invitation came to a dramatic end as GGG’s own Brad Dalke delivered a standout performance. Not only did Dalke compete at the highest level, but he also led a three-person team to victory and secured the tournament’s $1 million purse.
What serves as both a personal milestone and a strategic win for Dalke and the GGG brand demonstrates the overall credibility of content-creating golfers while elevating GGG’s visibility to a broader audience.
For Manhattan West, it further validates GGG’s current talent pool and the brand’s overall ability to excel on one of the largest creator-driven stages to date.
A Win for the Creator Economy & for GGG’s Growth Strategy
The overwhelming success of the first Internet Invitational is reinforcing the growing prominence of creator-led sports events as mainstream entertainment for a broader audience. Barstool created a polished, episodic production that showcased exactly how digital-first companies are delivering interesting narratives, meaningful engagement, and attracting new viewers beyond a traditional golf demography.
With Dalke’s championship win and Good Good Golf’s strong representation at the tournament, the company reinforces its position at the forefront of this expanding category.
Looking Forward
As Good Good Golf’s rise continues, the Internet Invitational serves as a validator of the brand’s overall reach and influence on the new generation of golf culture. The tournament win marks yet another significant step in GGG’s positive trajectory as the content creator-led sports ecosystem continues to grow.
