Good Good Golf (GGG) officially launched their new YouTube channel, Good Good Girls, on November 12th, 2025. Four new talented female creators, each with collegiate or professional golf backgrounds, were added to the already impressive roster of players at Good Good Golf. This strategic addition aligns with Good Good’s broader long-term plan to increase representation, grow the game, and scale their influence within the global sports entertainment market.
The golf community immediately responded with an overwhelming positive reaction. The channel’s debut video surpassed 450,000 views in the first 24 hours, and the channel is approaching 150,000 subscribers. This signals strong, early traction and validates the brand’s decision to further expand its presence in women’s golf content.
GGG Unlocks a High-Growth Vertical
Women’s sports are experiencing rising momentum across the NCAA, LPGA, and Olympic teams, as demand for easily accessible, personality-driven sports content continues to grow. The launch of Good Good Girls marks the beginning of a high-side strategy and positions it uniquely to lead the female-led content movement.
This strategy is still in its infancy, from a business standpoint. However, there are major opportunities ahead for brand collaborations, corporate partnerships, sponsorships, and merchandising. Some early indicators suggest that Good Good Girls has the potential to become one of the most commercially impactful verticals within the GGG ecosystem as the audience grows and the creator roster attracts more views.
Caitlin Clark and Early Talent Collaborations
Caitlin Clark, one of the most influential women athletes, is adding to the excitement. Recently, she played in the Annika Pro-Am in November 2025, marking her second consecutive year. It’s rumored that Good Good is already engaging in early discussions to feature Clark in an upcoming Good Good Girls video. Her presence on the channel would not only elevate the channel’s broader cross-audience reach but also increase the visibility of the other athletes.
Barstool Sports’ founder Dave Portnoy has publicly extended an invitation to Clark to be a part of next year’s Internet Invitational, following her Pro-Am performance. Caitlin has undeniable star power and is generating buzz regarding cross-sport collaborations.
A New Era of Growth for Good Good
The viral success of Good Good Girls’ debut marks a major milestone in their recent expansion of the Good Good brand and stands as a pivotal moment in the creator-led sports landscape. By combining elite talent, audience enthusiasm, and commercial potential, this initiative positions Good Good Golf to play a larger, more substantial role in modernizing sports viewing for the next generation.
