The pioneering show moves to the Austrian capital following a record-breaking world premiere run in Madrid
The Formula 1® Exhibition and Formula 1® have today announced Vienna as the next city to host the ground-breaking show.
Set to open on the 2nd February 2024 and run until late spring at the METAStadt Vienna, one of the leading exhibition locations in Austria, the exhibition combines spectacular immersive and interactive audio-visual design, never-before-seen films and images, educational and interactive exhibits, iconic artefacts and F1® cars from different eras to deliver an unforgettable experience for all audiences.
The exhibitions’ move to Vienna follows a critically acclaimed run in Madrid, where it quickly became the country’s biggest temporary show in 2023.
Pre-sale tickets will go on sale on October 23 at 10:00 CET and fans can register now at oeticket.com to receive an exclusive alert to secure theirs. General sale will open on October 25 at 10:00 CET.
Delivering a storytelling adventure across six specially designed rooms spread over 3,000m2 and in collaboration with award-winning curators, artists and filmmakers, the exhibition offers unique insights into the extraordinary world of Formula 1®.
Visitors start their journey by passing through Once Upon A Time In Formula 1®, where previously-unseen photographs transport fans through the sport’s most iconic and defining moments. Drivers and Duels then celebrates the most iconic drivers and legendary races since Formula 1® began, before Revolution By Design presents the dazzling breakthrough innovations in the sport and explores the new technologies that lie ahead. The Design Lab takes visitors inside a Formula 1® factory, before visitors enter Survival, where the remains of Romain Grosjean’s burnt out HAAS race car from his dramatic 2020 crash in Bahrain serves as a homage to safety innovations in Formula 1®. The show then reaches its climax in The Pit Wall – a show-stopping cinematic and immersive experience that allows fans to relive the greatest moments in Formula 1® history like never before.
Stefano Domenicali, President and CEO, Formula 1, said: “Following the success of our first Formula 1 Exhibition in Madrid, we are incredibly excited to announce Vienna as the second host of the innovative show. Austria has a great history with Formula 1, so we are delighted to take this spectacle to the capital and provide fans in the country with another way of interacting and enjoying the sport’s rich history and heritage.”
Timothy Harvey, Lead Curator and Producer of The Formula 1 Exhibition, said: “We were thrilled and gratified by the level of success the exhibition received in Madrid. The ambition has always been to bring this one-of-a-kind show to as many people as possible, and so we’re excited to announce the next stop on our European tour will be the dynamic city of Vienna. The Vienna exhibition will feature new displays and experiences for visitors.”
Dieter Semmelmann, CEO SHOW FACTORY said: “We are very proud that with The Formula 1 Exhibition we can further establish Vienna and the METAStadt as a location for spectacular and popular exhibitions. This exhibition is a unique experience and will certainly bring Formula 1 fans from all over Europe to Austria.”
Produced in partnership with Round Room Live and Pathfinder Live, and partnering with SHOW FACTORY Entertainment GmbH in Vienna, the exhibition goes far beyond anything fans have seen before.